Local Amenity Markets
Introduction
The key aim of creating local amenity markets was to ensure fresh produce was available to those in need at a reasonable price. Plas Madoc and Chirk were identified through local research as areas where fresh produce was often not available. In particular, Plas Madoc was identified as a food deserts local shops were closing down. The majority of residents in this area receive income support of some description and this meant that produce on offer should be both healthy and reasonably priced.
Objective and Purpose of Project
The low income amenity market purpose was to provide readily available fresh fruits, vegetables, meat and other consumables, at a fair price, to the local community.Participants
Various departments within Wrexham County Council worked together in order for the markets to be successful. These were the public health department, trading standards department, environmental health department and community services as well as economic development who undertake the overall running of the market.Methodology
An initial survey was carried out to identify what was already available in the areas to ensure targeting of the initiatives was correct.At present there are two markets one at Chirk every Saturday and the other at Plas Madoc every Thursday.
There are only eight to fifteen stalls per market and each stalls sells something different there is no doubling up of any items for example two fruit stalls.
The total initial outlay of officer time setting the markets up and submitting planning applications was 35 hours.
Evaluation
No formal evaluation has been carried out, however the council believes they have proven highly successful and local residents regularly attend both markets.Resources
Income is derived from the market via the following costsAt Chirk there is a charge of £6.00 per stall. At Plas Madoc there is a charge of £4.00 per stall.
This cost covers officer time for organising and inspecting the market and any additional costs such as the street sweeper.
Stallholders bring their own stalls so no outlay was needed to purchase these.
The local amenity markets do not need any subsidisation in any way as all costs incurred are covered by the rent.
Obstacles
Due to thorough planning before establishing the market no obstacles have been noted.Lessons Learned
It is possible in areas of quite good housing and leisure facilities to find food deserts.Contacts
Contact: Ken Barney (Economic development officer)Wrexham County Borough Council
Tel: 01978 292448
Email: ken.barney@wrexham.gov.uk